Inbound Marketing - 6115 Words

9-509-049 REV: MAY 28, 2009 THOMAS STEENBURGH JILL AVERY NASEEM DAHOD HubSpot: Inbound Marketing and Web 2.0 None of [the old rules of marketing] are true anymore. The Web has transformed the rules, and you must transform your marketing to make the most of the Web-enabled marketplace of ideas. — David Meerman Scott, author of The New Rules of Marketing and PR Business was good at HubSpot. Founders Brian Halligan and Dharmesh Shah were thrilled with the progress their young company had made in the two years since they began their journey to convince corporate America that the rules of marketing had changed. To be successful in the marketplace, HubSpot needed to be much more than just a software company. Its founders had to become†¦show more content†¦Halligan, like many of his clients, came from a traditional sales and marketing background, working for high tech companies Groove Networks and Parametric Technology Corporation. However, at Longworth, he began to realize that the traditional marketing and sales methods he had previously employed were losing their effectiveness i n the new Web 2.0 world. Shah also grew up in the technology sector, holding a number of management and development positions in technology companies. Prior to HubSpot, Shah was founder and chief executive officer of Pyramid Digital Solutions, an enterprise software company and the winner of three Inc. 500 awards, which was acquired by SunGard Data Systems. Shah also authored OnStartups.com, a top ranking blog and online community for entrepreneurs. Halligan and Shah founded HubSpot in 2006. Combining Halligan’s marketing, sales, and venture capital expertise with Shah’s technological knowledge and experience as a successful entrepreneur, the two were a winning combination. Halligan became the chief executive officer and served as HubSpot’s evangelizing front man. Shah became the chief software architect and focused on product development. On the strength of their business plan, Halligan and Shah attracted premier financial partners. After initially self-funding the business, Halligan and Shah raised $5 million from General Catalyst, aShow MoreRelatedInbound Marketing1193 Words   |  5 PagesuHubSpot: Inbound Marketing and Web 2.0 By Ashna Bali 1) According to HubSpot, the rules of marketing have changed in the sense of the way that businesses approach or reach out to their customers. HubSpot believes in tapping into technology and Internet for marketing businesses and products by using Web 2.0 tools and methods such as blogging software, social media and search engine optimization. The CEO of HubSpot, Brian Halligan, believes that the traditional â€Å"outward† methods of marketing are seenRead MoreOutbound Marketing And Inbound Marketing1362 Words   |  6 Pagesoutbound marketing and inbound marketing. Take some time and explore the Internet, then, in your discussion forum entry, describe both outbound and inbound marketing approaches. Then provide two real examples of both. Include the URLs of your examples. Outbound Marketing is a business strategy that is used to advertise it product and services to target the consumer whether they are interested or not. Outbound marketing is known as Traditional Marketing. As time went on outbound marketing has beenRead MoreBusiness At Inbound Marketing Firm Hubspot1228 Words   |  5 Pagesbusiness at inbound marketing firm HubSpot was good, but founders Brian Halligan and Dharmesh Shah has come to realize that their business is at a crucial juncture (Steenburgh, Avery Dahod, 2014). In order to continue on the path of growth, Brian Halligan and Dharmesh Shah must make some decisions regarding the direction of their company. To achieve the company’s goals of growth acceleration and maximum profit, HubSpot realizes they need to overcome a few challenges inbound marketing presents. Read MoreHubspot: Inbound Marketing and Web 2.01330 Words   |  6 PagesCase 3: HubSpot: Inbound Marketing and Web 2.0 HubSpot is a dynamic and promising startup that has recently reached its 1,000 customer milestone. The company, led by founders Brian Halligan and Dharmesh Shah, offers an intuitive and easy-to-use marketing software that acts as a tool for customers to spearhead their ‘inbound marketing’ campaigns. The company is an evangelist of ‘inbound marketing’ where companies try to pull prospective customers toward a business and its products through the useRead MoreProtecting Your Reputation Through Inbound Marketing910 Words   |  4 PagesProtecting your Reputation through Inbound Marketing As a business, your reputation is one of the most important things that you have. 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ThisRead MoreIntegration Assignment : Company Overview And Strategy Essay960 Words   |  4 Pagesand Strategy Company Overview Hubspot Incorporated was founded by Dharmesh Shah and Brian Halligan in 2006 after they graduated from MIT. Based in Cambridge, Massachusetts, HubSpot’s goal is to create a new form of online marketing and advertising. In providing new marketing strategies to companies, HubSpot leads a change in providing advertisements that online users not only find interesting, but also relevant and pleasant (Our Story). With 1,157 full-time employees (Form 10K), HubSpot intendsRead MoreJapans Economic Efforts After the Earthquake and Tsunami of 20111146 Words   |  5 PagesMarketing Japan: Towards a Better Future In the month of March 2011, Japan was struck hard by a natural disaster. This earthquake was known as the â€Å"Great East Japan Earthquake† which caused a tsunami (Euromonitor, 2013). Tourism in Japan was at a standstill for about year until 2012. During the year of 2011, Japanese people did not travel and â€Å"people refrained from leisure activities† (Euromonitor, 2013). About a year after the earthquake, tourism grew and there was â€Å"an increased desire to travel†Read MoreMarketing Plan Essay795 Words   |  4 PagesHow to Develop a Marketing Plan that Will Add Value to Your Business Studies show that companies with a marketing plan in place are more likely to be successful in their marketing efforts. One study showed that businesses that plan grow 30% faster. According to another study, 71% of fast-growing companies have plans. Those companies create budgets, set sales goals, and document marketing sales strategies. A solid marketing plan will help you generate leads, build awareness with your target audienceRead MoreHubspot Case Study Essay1267 Words   |  6 PagesDharmesh Shah of upstart inbound-marketing firm HubSpot have come to a crossroads in their business model. The direction of the company must adapt in order to continue on the stated path of growing as big as possible, as fast as possible. HubSpot is facing two problems that it must address in order to accomplish its goals. First, HubSpot has a corporate culture centered on an evangelical attitude towards inbound-marketing. HubSpot offers the services of inbound-marketing, which uses strategies such

Ethics Ethics And Ethics - 1468 Words

In Normative Ethics there are three distinct schools of thought, and each differentiate through moral intentions. Consequentialism relies on the consequences of an action in order to distinguish whether or not something is morally acceptable. Deontology considers the morality of an action by one’s reason for doing a certain deed. Lastly, virtue ethics bases morality off of virtuous character, and how a virtuous person would act given a certain predicament. Ultimately, consequentialism provides the most practical explanation for morality due to the notion of providing the best possible result. Contrarily, deontology and virtue ethics do not always provide an individual with the most sensible course of action, and therefore prove to be†¦show more content†¦According to Shafer-Landau, act utilitarianism holds â€Å"that an action is morally required just because it does more to improve overall well-being than any other action you could have done in the circumstancesâ₠¬  (122). Doing anything that does not provide well-being is not inherently moral, thus utilitarianism requires one to act with well-being in mind at all times. Furthermore, one has to be impartial, meaning no bias can be involved regarding the group of people one affects. Some find this to be a desirable aspect of utilitarianism, while others use this as a premise to object utilitarianism. Although there are many admirable qualities of consequentialism, there are reasonable objections to this theory. One of the main objections comes from the notion that one could violate another individual’s rights while acting in accordance with consequentialism. Shafer-Landau utilizes the example of torture to elaborate on the first objection (148). Obviously torture infringes on one’s intrinsic rights, but if torture in a particular circumstance provides more good than bad, it is morally acceptable. Some find this troubling, and thus find this objection grounds for consequentiali sm’s invalidity. Another objection towards consequentialism also can be deemed a positive characteristic, and this is the idea of impartiality. Impartiality suggests that no one is more important than another person,

Home essay on The Strange Case of Dr Jekyll and Mr Hyde Example For Students

Home essay on The Strange Case of Dr Jekyll and Mr Hyde The horror novella The Strange case of Dr. Jekyll and Mr. Hyde was written in the Victorian era by the Scottish author Robert Louis Stevenson and was first published in 1886. The main plot of the book is about the dual nature of human kind, the inner conflict between good and evil. It is the story about a doctor feeling he is always fighting within himself between what is good and what is evil. He wants to separate these two sides to enjoy life better with ough worrying about what is good or bad or the victorian mores. After drinking a potion of his own creation, Jekyll is transformed into the cruel, remorseless, evil Edward Hyde, representing the hidden and dark side of Dr. Jekylls nature. As time goes by, Jekyll becomes prisonner of this satanic and cynical Hyde, unable to impose his real personality and finished by ending his life for the good of humanity. He leaves a written confession where he narates his tragique story. In this essay, I will analyse Roberts Louis Stevensons presentation of Edward Hyde in The strange case of Dr. Jekyll and Mr. Hyde and what this character represents. Is Hyde a Typical Gothic monster? We can not compare Hyde to a typical gothic monster because we can not omit the fact that Hyde is human. This creates an association between Hyde and the reader that we do not have with other stereotypical monster which we distance ourselves from. We can not distance our selves from Hyde and this makes him scarier; we can not say: he is not like us, so he is a monster. This makes Hyde seem dangerous because we automatically imagine that Hyde might be some where in the world, walking in the streets with ought anybody recognizing him because physically, he looks similar to any normal person: It seemed natural and human. This is different with stereotypical monster like Frankenstein, which we could easily identify. Hyde is a sophisticated character, he is educated and uses a formal register: You will not find Dr Jekyll; he is from home (page 15), which implies that he is a clever person. In contrary to Frankenstein, for whom we can say is not very intellectually gifted. In The strange case of Dr. Jekyll and Mr. Hyde, Stevenson succeeds in making a character that is truly scary by creating a similarity between the reader and Hyde, unlike the stereotypical monsters of Hollywood which only the appearance and gore make frightening. Hydes environment Stevenson installs an atmosphere of evil that surrounds Hyde in the novella by describing scrupulously the environment he evolves in. His neighbourhood is dark, gloomy and frightening: he was conscious of some touch of that terror of the law and the law officers who may at times assail the most honest. His house is in The dismal quarter of Soho, which is known for its criminals and is the centre of the capitals sex entertainment industry which implies his fleshy and immoral personality. He also installs this evil atmosphere by the use of different literary techniques like personification, sharp contrasts and pathetic fallacy. For example the phrase: a haggard shaft of daylight helps us imagine the obscure place where Hyde lives. This adjective is normally used to describe a person, which means to seem tired. This mournful reinvasion of darkness is a good example of pathetic fallacy, the adjective mournful normally used to describe a person who is feeling sorrow or grief. This pathetic fallacy is done to emphasise the atmosphere of evil. The ambience inside his house, on the contrary to its external surface, is more of a welcoming ambience which is unexpected by the reader these were furnished with luxury and good taste. .u0b5c88c04a36cadcd06975911de89924 , .u0b5c88c04a36cadcd06975911de89924 .postImageUrl , .u0b5c88c04a36cadcd06975911de89924 .centered-text-area { min-height: 80px; position: relative; } .u0b5c88c04a36cadcd06975911de89924 , .u0b5c88c04a36cadcd06975911de89924:hover , .u0b5c88c04a36cadcd06975911de89924:visited , .u0b5c88c04a36cadcd06975911de89924:active { border:0!important; } .u0b5c88c04a36cadcd06975911de89924 .clearfix:after { content: ""; display: table; clear: both; } .u0b5c88c04a36cadcd06975911de89924 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0b5c88c04a36cadcd06975911de89924:active , .u0b5c88c04a36cadcd06975911de89924:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0b5c88c04a36cadcd06975911de89924 .centered-text-area { width: 100%; position: relative ; } .u0b5c88c04a36cadcd06975911de89924 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0b5c88c04a36cadcd06975911de89924 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0b5c88c04a36cadcd06975911de89924 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0b5c88c04a36cadcd06975911de89924:hover .ctaButton { background-color: #34495E!important; } .u0b5c88c04a36cadcd06975911de89924 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0b5c88c04a36cadcd06975911de89924 .u0b5c88c04a36cadcd06975911de89924-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0b5c88c04a36cadcd06975911de89924:after { content: ""; display: block; clear: both; } READ: A Newspaper Article on The Murder of Mrs. Tyler By Lennie Smalls EssayA closet filled with wine; the plate was of silver, the napery elegant. Stevenson also uses sharp contrast like an ivory faced and silver-haired old woman opened the door. She had an evil face, smoothed by hypocrisy; but her manners were excellent implying his unpredictable and contradicting character. Hydes environment is exactly the mirror of his appearance and personality; this is exactly the place where the reader would expect to find a person like Hyde. Hydes appearance Stevenson uses many different techniques to describe Hydes appearance. For instance, he uses imagery when he compares Hyde to a tr oglodyte. This gives a very primitive, savage and dull facade of him. Hyde is often described as small, crooked and dressed with clothes to big for him; this may imply that, after having been hidden in the dark and prevented from growing and flourishing by Jekylls reasonable side, he has been physically deformed. He is often compared to animals, implying that he is not a fully evolved human being, he is often described as hairy and ugly. Charles Darwins evolutionary theory shocked Victorians with the idea that humans are basically animals. Hyde represents the animal side of human nature which scared the Victorian. His name is also used to imply the sexual aspect of Hyde which the Victorians felt they needed to hide. Utterson once said: Well, if he is Mr. Hyde, I will be Mr. Seek. The looks and appearance of Mr. Hyde leave people thinking negative things of him and a strong feeling of hatred and repulsion. As quoted in the first chapter Mr. Enfield states to Mr. Utterson, He is not easy to describe. There is something wrong with this appearance; something downright detestable. I never saw a man I so disliked, and yet I scarce know why. He must be deformed somewhere; he gives a strong feeling of deformity, although I couldnt specify the point. Enfield is unable to describe clearly and precisely Hyde. He affirms that Hyde is deformed and ugly yet he does not know why. This implies that Hyde is beyond words just as he is beyond ethics and principles. Hydes behaviour analysis Hyde behaves himself very rudely and immorally through out the whole novel. At the beginning of the book, he commits violent acts against innocent people for no apparent reason He just does it out of pure evil. For example, when he tramples the girl in the street, he does not seem to be bothered by this act, as if it was normal. As the novel progresses, Hydes evil becomes more and more pronounced. He hits Sir Danvers Carew to death for absolutely no reason other than the fact that Sir Danvers appeared to be a good and kind man. This implies that he is completely devoid of any moral and common sense. He becomes more civilized through out the book, for instance in chapter 9, he talks in a formal way: he replied civilly enough and succeeds in controlling his desires: he was wrestling against the approaches of hysteria. He does what ever pleases him, doesnt control his desires as a normal human man would and betrays the Victorian mores that Victorian would follow so scrupulously.

Watergate Essay Research Paper WATERGATEWatergate is the free essay sample

Watergate Essay, Research Paper Watergate Watergate is the popular name for the political dirt and constitutional crisis that began with the apprehension ( June 17, 1972 ) of five burglars who broke into DEMOCRATIC National Committee central offices at the Watergate office edifice in Washington, D.C. It ended with the surrender ( Aug. 9, 1974 ) of President Richard M. NIXON. The burglars and two co-plotters # 8211 ; G. Gordon Liddy and E. Howard Hunt # 8211 ; were indicted ( September 1972 ) on charges of burglary, confederacy, and wiretapping. Four months subsequently, they were convicted and sentenced to prison footings by District Court Judge John J. Sirica, who was convinced that pertinent inside informations had non been unveiled during the test and proffered lenience in exchange for farther information. As it became progressively apparent that the Watergate burglars were tied closely to the Central Intelligence Agency and the Committee to Re-elect the President ( CRP ) , some of Nixon # 8217 ; s aides began speaking to federal prosecuting officers. We will write a custom essay sample on Watergate Essay Research Paper WATERGATEWatergate is the or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The desertion of Plutos such as Jeb Stuart Magruder, helper to CRP manager John N. Mitchell, rapidly implicated others in Nixon # 8217 ; s interior circle. The Senate established ( February 1973 ) an fact-finding commission headed by Sen. Sam Ervin, Jr. , to look into the turning dirt. Amid increasing revelations of White House engagement in the Watergate housebreaking and its wake, Nixon announced the surrenders of John Ehrlichman and H. R. Haldeman, two of his closest advisers, and the dismissal of his advocate John W. Dean III. Turning intuition of presidential engagement in the dirt resulted in an intensification of the probe. Leaderships in this enquiry included Judge Sirica, newsmans for the Washington Post, the Ervin commission, and Archibald COX, who was sworn in as particular prosecuting officer in May 1973. Dean told the Ervin commission in June that Nixon had known of the cover-up. A month subsequently, former White House staff member Alexander Butterfield revealed that Nixon had in secret taped conversations in his offices. Both Cox and the Ervin commission began attempts to obtain selected tapes. Nixon, mentioning EXECUTIVE PRIVILEGE, refused to release them and t ried to hold Cox fired. On Oct. 20, 1973, Attorney General Elliot L. Richardson, declining to disregard Cox, resigned in protest. His deputy, William Ruckelshaus, besides refused and was fired. Nixon’s canvasser general, Robert H. Bork, who was following in bid, so fired Cox. The â€Å"Saturday dark slaughter, † as the events of that eventide became known, heightened intuitions that Nixon had much to conceal. Leon Jaworski, who replaced Cox as particular prosecuting officer on November 1, continued to press for the tapes. On Mar. 1, 1974, a federal expansive jury indicted seven work forces, including Haldeman, Ehrlichman, Mitchell, and White House particular advocate Charles Colson, for confederacy to blockade justness. At the same clip, the House Judiciary Committee began look intoing the Watergate matter and related affairs. The president released ( April 30 ) edited transcripts # 8211 ; incorporating leery spreads # 8211 ; of Watergate-related Oval Office conversations. Not satisfied, Judge Sirica subpoenaed extra tapes. When Nixon refused, the instance moved to the Supreme Court, which ruled ( July 24 ) against him by an 8-0 ballot. The Court conceded that a president could keep back national security stuff but insisted that Watergate was a condemnable affair ) . On July 27-30, the HOUSE Judiciary Committee, whose public hearings had disclosed grounds of illegal White House activities, recommended that Nixon be IMPEACHED on three charges: obstructor of justness, maltreatment of presidential powers, and seeking to hinder the impeachment procedure by withstanding commission subpoenas. The commission rejected two other possible counts: Nixon # 8217 ; s unauthorised, secret bombardment of Cambodia in 1969 and his usage of public financess to better his private belongings. A beleaguered President Nixon released three tapes to the populace on Aug. 5, 1974. One revealed that he had taken stairss to queer the FBI # 8217 ; s inquiry into the Watergate burglary. The tape made it clear that Nixon had been involved actively in the cover-up from its beginnings. These revelations destroyed the president # 8217 ; s staying congressional support. With House impeachment inevitable and SENATE strong belief probable, Richard Nixon became ( Aug. 9, 1974 ) the first U.S. head executive to vacate.